Photo Credit: Hector Gomez
Dopl Packaging Redesign
packaging design / branding
When we reimagined Dopl's packaging in 2024, we wanted to create something that would make our customers' hearts skip a beat. Each Dopl miniature is unique—a 3D sculpture made just for you—and we wanted the unboxing to feel just as special.
But we also had a practical puzzle to solve: how do you create a standard box that can safely cradle miniatures of all different shapes and sizes? After lots of trial and error, we landed on creating an insert with pre-cut holes and elastic ties that could gently secure any figure.
But we also had a practical puzzle to solve: how do you create a standard box that can safely cradle miniatures of all different shapes and sizes? After lots of trial and error, we landed on creating an insert with pre-cut holes and elastic ties that could gently secure any figure.
For the outer design, I wanted to capture that mix of bold confidence and personal connection that makes Dopl so special. I experimented with different analog techniques until a brushstroke just clicked—it embodied our spirit, our yearning for connectedness, and that spark of fun that runs through everything we do. I wrapped that around the outside, then chose a deep navy for the inside to create a dramatic contrast from the bold bright orange. The back flap features an abstract spotlight using the same brushstroke language, guiding the eye right to your piece—the star of the show.
