Onda Creativa
UX/UI Design / Logo Creation
Project Overview: Onda Creativa is a platform tailored to support individuals in their creative pursuits, helping them overcome obstacles and maintain motivation in their artistic projects. The platform empowers users to navigate challenges while providing personalized recommendations, a purposeful timer, and encouraging affirmations.
My Role: For this project, I assumed the role of a UX/UI designer, tasked with creating a user-first application from scratch.
Key Contributions:
- User-Centric Design: I conducted thorough research to understand user needs, pain points, and preferences. This insight was pivotal in refining the user flows and crafting an intuitive navigation experience.
- User-Centric Design: I conducted thorough research to understand user needs, pain points, and preferences. This insight was pivotal in refining the user flows and crafting an intuitive navigation experience.
- Visual Cohesion: By adopting a consistent design language and developing Onda Creativa's branding kit, I ensured that the platform maintained a visually appealing and unified appearance.
- Prototype and Interactive Elements: I designed a high-fidelity prototype using Figma. I also introduced interactive components and micro-interactions to enhance user engagement and foster a sense of accomplishment, thereby making the user journey more engaging.
- User Testing and Iteration: I conducted user testing sessions to gather feedback and insights, which informed iterative design refinements to guarantee the best possible user experience.
Please see the full UX case study below, as well as the final prototype for Onda Creativa.
