Purocacao + Rewilding Argentina
Packaging Design / Art Direction / Illustration
This packaging design transforms a premium chocolate box into a playful educational tool. Inside, 16 artisanal chocolates sit alongside a custom memory game featuring endangered animals from the Esteros del Iberá region. The structural design carefully balances chocolate storage with engaging gameplay elements, while custom illustrations capture both the scientific detail and whimsical spirit of native species.
The design serves a deeper purpose: making wildlife conservation tangible and engaging for children. As families share chocolates and play together, they learn about local endangered species. Meanwhile, every purchase supports Rewilding Argentina's work to restore and protect the rich biodiversity of Esteros del Iberá.
