Purocacao + Rewilding Argentina
Packaging Design / Art Direction / Illustration
Project Overview: Imagine a delightful box of Purocacao chocolates, co-created with the Rewilding Argentina foundation. Within this box, you'll discover not just 16 delectable Purocacao chocolates but also an engaging memory game featuring the animals of the Rewilding Argentina program. The goal is twofold: to shed light on the fascinating wildlife of the Esteros del Iberá, a region Rewilding Argentina is dedicated to revitalizing, and to contribute a portion of the proceeds to support their cause.
The mission is to craft packaging that not only captivates the eye but also doubles as a perfect gift, particularly for children. The memory game serves a dual purpose: it educates about endangered animals while infusing a positive, vibrant, and playful spirit into the Rewilding Argentina program.