Bringing Klaviyo on board wasn’t just about upgrading our marketing tools—it was a chance to rethink how we connect with our audience. We went back to the heart of our brand: people. Our emails became more than just messages; they became reflections of the joy, excitement, and meaning behind every Dopl. We focused on imagery and storytelling that truly resonated—showing our customers with their Dopls, having fun in the scanner, celebrating with family, and marking life’s special moments.